PDF DOCX
Home » Press Releases

Category: Press Releases

New FloroStone™ with Its Fast Turnaround, Lower Cost Installation and Luxurious Beauty Is a Revolution in Decorative Epoxy Flooring by Florock®

CHICAGO, ILLINOIS — Florock® Polymer Flooring, manufacturer of innovative commercial, industrial and institutional concrete floor coatings, has introduced the FloroStone™ Decorative Flooring System, a revolutionary new type of decorative epoxy flooring that combines a sanitary, high performance traffic surface with modern, upscale aesthetics in an economical, quick-turnaround system. FloroStone’s cutting-edge slurry formulation is a radical […]

Read More


New FloroPoxy MVT-99 Primer from Florock® Polymer Flooring Offers Advanced Moisture Vapor Transmission Protection

CHICAGO, ILLINOIS — Florock® Polymer Flooring, manufacturer of innovative concrete floor coating systems for industrial, commercial and institutional facilities, headquartered in Chicago since 1952, has launched FloroPoxy MVT-99, their next generation primer for protection against high levels of moisture vapor transmission (MVT). The cutting-edge epoxy formulation can withstand very high moisture vapor emission rates — […]

Read More


Florock® Flooring Launches New Program, Offers Facilities More Installation Options

CHICAGO, ILLINOIS:  Florock® Polymer Flooring, manufacturer of professional-grade concrete floor coating systems, headquartered in Chicago since 1952, introduces new Club Florock, an innovative program for industrial, commercial and institutional facilities desirous of installing their own flooring. While the great majority of end users will continue to utilize the company’s network of highly skilled Approved Contractors […]

Read More


New FloroPoxy MVT-24 Primer Increases Flooring Protection Against Moisture Vapor Transmission

CHICAGO, ILLINOIS — Florock® Polymer Flooring, manufacturer of concrete floor coating systems for industrial, commercial and institutional facilities, and headquartered in Chicago since 1952, has launched new FloroPoxy MVT-24 Primer, an industry-leading, thinner millage solution for high levels of Moisture Vapor Transmission (MVT) in concrete floors. Applied at a maximum thickness of just 23 mils, […]

Read More


Florock® Flooring Launches New FloroEster Line of Vinyl Ester Coatings

CHICAGO, ILLINOIS — Florock® Polymer Flooring, Chicago-based manufacturer of concrete floor coating systems for industrial, commercial and institutional facilities, has launched its newest family of high performance products, the FloroEster line of vinyl ester secondary containment coatings. Designed for use in some of the toughest environments, FloroEster provides outstanding protection from high concentration substance attack […]

Read More


Florock® Flooring Launches New FloroSurface Underlayment Line

CHICAGO, ILLINOIS — Florock® Polymer Flooring, Chicago-based manufacturer of high performance commercial, industrial and institutional concrete floor coating systems, has launched its newest family of products, the FloroSurface line of underlayments, offering economical smoothening of uneven, deteriorated concrete substrates, as is required prior to installation of many general service floor coverings. Compatible for use under […]

Read More


Florock® Launches New Decorative FloroMica Epoxy Flooring System

CHICAGO, ILLINOIS — Florock® Polymer Flooring, manufacturer of high performance commercial, industrial and institutional concrete floor coatings, has launched its latest innovation, the FloroMica System, which incorporates heavy duty epoxy floor coating resins with natural, decorative mica flakes. Compared to competitors’ products, FloroMica’s proprietary formulation and installation technique allow for more efficient, even distribution of […]

Read More


Florock® Floor Coatings Manufacturer Celebrates 65th Anniversary

Florock® Polymer Flooring, a leading Chicago-based manufacturer of high performance commercial, industrial and institutional floor coating systems for concrete, is celebrating its 65th year of business in 2017. Established in 1952 by Benjamin A. Schmetterer, Florock experienced unprecedented expansion under the recent leadership of Benjamin’s son, David Schmetterer. In July 2016, Tennant Company (TNC), headquartered […]

Read More


Florock® Expands the Popular FloroCrete Cementitious Urethane Line for Concrete Floors

Florock Polymer Flooring, manufactured in Chicago by Crawford Laboratories, Inc., has added two new products, FloroCrete Cove Kits and FloroCrete Powdered Colorants, to its popular FloroCrete Cementitious Urethane Flooring line. Now certified Florock installers can create integral urethane mortar floor-to-wall cove bases faster than ever before, while offering their facility customers a broader palette of […]

Read More


Leader in Industrial and Epoxy Flooring, Florock® Moves to New Facility, Continues Construction

Due to unprecedented growth, Crawford Laboratories, Inc. of Chicago, manufacturer of Florock® Polymer Flooring, has moved its corporate headquarters to larger facility less than a mile from the previous location. Offices and warehouse are now fully operational at the new address, even as construction continues on the company’s expanded manufacturing and laboratory spaces. By the […]

Read More