Category: Press Releases

CHICAGO, ILLINOIS:  Florock® Polymer Flooring, manufacturer of professional-grade concrete floor coating systems, headquartered in Chicago since 1952, introduces new Club Florock, an innovative program for industrial, commercial and institutional facilities desirous of installing their own flooring. While the great majority of end users will continue to utilize the company’s network of highly skilled Approved Contractors […]

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CHICAGO, ILLINOIS — Florock® Polymer Flooring, manufacturer of concrete floor coating systems for industrial, commercial and institutional facilities, and headquartered in Chicago since 1952, has launched new FloroPoxy MVT-24 Primer, an industry-leading, thinner millage solution for high levels of Moisture Vapor Transmission (MVT) in concrete floors. Applied at a maximum thickness of just 23 mils, […]

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CHICAGO, ILLINOIS — Florock® Polymer Flooring, Chicago-based manufacturer of concrete floor coating systems for industrial, commercial and institutional facilities, has launched its newest family of high performance products, the FloroEster line of vinyl ester secondary containment coatings. Designed for use in some of the toughest environments, FloroEster provides outstanding protection from high concentration substance attack […]

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CHICAGO, ILLINOIS — Florock® Polymer Flooring, Chicago-based manufacturer of high performance commercial, industrial and institutional concrete floor coating systems, has launched its newest family of products, the FloroSurface line of underlayments, offering economical smoothening of uneven, deteriorated concrete substrates, as is required prior to installation of many general service floor coverings. Compatible for use under […]

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CHICAGO, ILLINOIS — Florock® Polymer Flooring, manufacturer of high performance commercial, industrial and institutional concrete floor coatings, has launched its latest innovation, the FloroMica System, which incorporates heavy duty epoxy floor coating resins with natural, decorative mica flakes. Compared to competitors’ products, FloroMica’s proprietary formulation and installation technique allow for more efficient, even distribution of […]

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Florock® Polymer Flooring, a leading Chicago-based manufacturer of high performance commercial, industrial and institutional floor coating systems for concrete, is celebrating its 65th year of business in 2017. Established in 1952 by Benjamin A. Schmetterer, Florock experienced unprecedented expansion under the recent leadership of Benjamin’s son, David Schmetterer. In July 2016, Tennant Company (TNC), headquartered […]

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Florock Polymer Flooring, manufactured in Chicago by Crawford Laboratories, Inc., has added two new products, FloroCrete Cove Kits and FloroCrete Powdered Colorants, to its popular FloroCrete Cementitious Urethane Flooring line. Now certified Florock installers can create integral urethane mortar floor-to-wall cove bases faster than ever before, while offering their facility customers a broader palette of […]

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Due to unprecedented growth, Crawford Laboratories, Inc. of Chicago, manufacturer of Florock® Polymer Flooring, has moved its corporate headquarters to larger facility less than a mile from the previous location. Offices and warehouse are now fully operational at the new address, even as construction continues on the company’s expanded manufacturing and laboratory spaces. By the […]

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Florock Polymer Flooring, manufactured in Chicago by Crawford Laboratories, Inc., has launched a unique high performance urethane topcoat that can be installed as either a high gloss or satin finish – New Florothane MC/HT. Accompanying this revolutionary high traffic coating is the new FloroTint Colorant line, designed specifically for convenient jobsite tinting of the new system. […]

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For more than 60 years, Florock Polymer Flooring has been a proud community participant in the Bridgeport-Canaryville neighborhoods, as well as within the Greater Chicago area. This year, we’re proud to once again be sponsoring a team in the Bridgeport Little Major League—the Reds. The team, comprised of bright-eyed and enthusiastic 9- to 11-year-olds and […]

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