Category: Marketing

Florock® Polymer Flooring, a leading Chicago-based manufacturer of high performance commercial, industrial and institutional floor coating systems for concrete, is celebrating its 65th year of business in 2017. Established in 1952 by Benjamin A. Schmetterer, Florock experienced unprecedented expansion under the recent leadership of Benjamin’s son, David Schmetterer. In July 2016, Tennant Company (TNC), headquartered […]

Read More

Choosing and installing concrete floor coatings, as well as effectively repairing surface cracks and damage requires the expertise of skilled technicians. That’s where Florock comes in. With our full-scale R&D and QC laboratories, floor coating engineering and manufacturing capabilities, regional factory technical representatives, and full network of local, approved specialty contractors, you can be confident […]

Read More

Regardless of the industry, budget constraints are an ongoing challenge for every facility manager. Decision makers looking for ways to save money will appreciate the substantial advantages that industrial epoxy flooring and other resinous coating systems can offer. Selecting new facility flooring can be a time-consuming process. Given the technical nature of this high performance […]

Read More

At Florock, we believe managers shouldn’t have to choose between high-performance floors and beautiful ones. Creating a dynamic flooring logo that stands out against a coated concrete background can make a huge impact. When installed properly with an eye-catching design and attractive blending of colors, facilities can earn the praise of employees and clients alike. […]

Read More

Months in the making, the newly launched Florock Polymer Flooring commercial flooring website is creating quite a stir.  Bright visuals, colorful installation photos, and an expanded collection of tools invite contractors, flooring professionals, architects and facility managers to explore and learn.  Experience all that Florock has to offer! What’s New Unique features offer improved convenience […]

Read More

What do Florock® Industrial Flooring and Little League® baseball have in common?  Both are great American institutions that have made their mark on the community!  For over 60 years, Florock Polymer Flooring, manufactured by Crawford Laboratories, Inc., has been an integral part of the historic Canaryville – Bridgeport  neighborhood and the Greater Chicago Area.  That […]

Read More

The FloroCrete Urethane Concrete line is comprised of several high performance flooring products.  FloroCrete RT Rake/ Trowel System & FloroCrete HD Heavy Duty Trowel System are 2 of the most popular. The Part C Components for these different systems are packaged in similar looking bags.  Though identified with text, the bags were hard to tell apart without […]

Read More

It’s official:  The new Florock West Coast Warehouse is open for business!  Located in the Pacific Corporate Center, 9310 Norwalk Blvd, Santa Fe Springs, California 90670 (near Interstates 5 & 605 ), we’ve got 10,000 square feet chock-full of Florock favorites, ready for your next flooring project! The new stocking facility enables us to provide […]

Read More

Facility Managers, Architects, Designers and GCs each have their own perspective.  Successful resinous flooring pros address questions from them all: Do you have scratch & stain resistant flooring? Can a skid-resistant floor be kept clean? Is it UV resistant?  What about custom colors? Will the odor bother our employees? Can we use the floor on […]

Read More

Sure, there are times when “bigger is better”.  But, not always. For example, did you know that Florock® Polymer Flooring is also available in Mini Kit packaging? The convenient, no-waste economy of Florock Mini Kits is appreciated by a growing number of Approved Installers, who like to keep a few of the versatile kits on […]

Read More