FloroChip “Mica” – a Sparkling Answer for Large Retail Floors

Changes in the economy have meant fewer brick-and-mortar bookstores for some communities.  Not so in Tennessee, where the privately-owned chain, McKay Used Books, CD’s, Movies, & More, recently opened their new Nashville store.  The location boasts an “eco-friendly parking lot”, along with the largest ever Florock® FloroChip “Mica” Flooring System.  The 2-story, 21,000 sq. ft. floor was expertly installed by Russ Fuller and his team of experienced professionals at Fuller Industries, Inc.

Open to the public since mid-March, the innovative new store and its decorative, durable and easy-to-clean floors are attracting attention. FloroChip “Mica” incorporates tasteful light-reflective elements in its colored chip blend, closely imitating the appearance of its much more expensive cousin, terrazzo.  Just look at these beautiful surfaces!

How’d they do it?  After preparing the concrete floors, Fuller and crew applied 100% solids Floropoxy 4700 pigmented primer and a basecoat of Zero V.O.C. Floropoxy 4805 Clear.   “Mica” Blend #5001 ¼” FloroChips were broadcast fully into the wet basecoat, followed by a grout coat of Clear 4805.  Two finish coats of low V.O.C. Florothane CR 250 provided extra chemical and abrasion resistance, while white aluminum oxide grit added mild skid-resistance.

The heavy plywood lavatory walls received a similar treatment, using a finer 1/8” FloroChip blend.  The artfully installed 4” cove base provides additional cleanability and hygiene.  McKay now has safe, sanitary and absolutely stunning floors and walls as a backdrop to their growing Nashville business.  Best of all, by employing low emissions, long-use materials like Florock, they can continue their operation as an environmentally-friendly member of the community.

Our thanks go out to Russ Fuller and his team for using Florock®.  Congratulations on a great job!

Interested in learning more about FloroChip “Mica” or our other systems?  Simply email us or call us at 1-800-FLOROCK (356-7625).  We look forward to hearing from you.

1 Comment
by Sophia on May 14, 2012  •  Permalink
Posted in Environment/ Regs, Technical
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Posted by Sophia on May 14, 2012

http://www.florock.net/blog/2012/05/14/florochip-mica-a-sparkling-answer-for-large-retail-floors

The “Ask a Flooring Question” Challenge!

Do you have a question about industrial flooring?  Any question at all?

Maybe you want to know if different materials, like FloroCrete Urethane Concrete and FloroQuartz Epoxy Quartz floors, can be installed in layers over a single substrate?  Perhaps you’re looking for a solution to the MVT (Moisture Vapor Transmission) in that floor you just surveyed?  Or maybe you just need the ETA on your order.

At Florock, we’re ready to talk about whatever’s on your mind!

However, we do have one very strict rule:  No voice mail allowed.

If you call Florock headquarters during office hours, we simply cannot accommodate you with a recorded robot instructing you to leave a message.   A real human being will come on the phone, listen to your question or concerns, and do their best to assist you.

If you insist on speaking to a machine, you’ll have to look elsewhere.  But, if you need an answer now, who ya’ gonna call?

Take the challenge – phone us with your flooring question at 1-800-FLOROCK (356-7625)!  Our capable Customer Service and Technical Service Professionals are here to help!

3 Comments
by Sophia on April 15, 2012  •  Permalink
Posted in Marketing, Technical
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Posted by Sophia on April 15, 2012

http://www.florock.net/blog/2012/04/15/the-ask-a-flooring-question-challenge

Florock in the Community

“No man is an island” and the same applies to business – especially a company that’s been around as long as Crawford Laboratories, manufacturer of Florock® Industrial Flooring.  Celebrating its 60th year in the same South Side Chicago location, Florock is an integral part of the community.

So when Team Florock members came across the St. Baldrick’s Foundation, which sponsors more childhood cancer research grants than any other non-government organization, they wanted to get involved.  St. Baldrick’s organizes local events, where volunteers get their heads shaved in public to help find a cure for juvenile cancer.

Tom Lux "Before"

The Florock “shavee”?  It’s none other than our own Technical Rep, Tom “Goldilocks” Lux!  Tom’s will submit his head to the St. Baldrick’s razor, upon reaching his goal of $2K in donations for the cause.

Since Crawford Labs promises to match any contributions up to $1K, Tom’s objective is definitely within reach.  When asked how it will feel to have his head shaved, Tom said, “It’ll grow back, I hope… and it’s for a great cause”.

The big (scalp) reveal is scheduled for Sunday, March 25, 2012 at Jameson’s, 9545 W. St. Francis Road, Frankfort, IL 60423 – but only if Tom reaches his pledge goal!

Join us in person to witness Tom’s beloved mane falling to the floor.  Or, see his St. Baldrick’s page to learn how you can help.

Telly Savalas

Patrick Stewart

Michael Jordan

Howie Mandel

Tom Lux???

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by Sophia on March 19, 2012  •  Permalink
Posted in Flooring Humor, Marketing, Staff
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Posted by Sophia on March 19, 2012

http://www.florock.net/blog/2012/03/19/florock-in-the-community

Save the Environment, Get LEED’s, for Less!

Construction Managers, Architects and Designers can earn USGBC LEED qualifications quickly and easily, by incorporating EcoBlend Systems high performance aggregate blends into their flooring projects.  With a recycled glass content of 25-33%, EcoBlend adds even more “green appeal” to Florock’s Zero V.O.C. and low emissions commercial flooring.  Available in grades suitable for trowel or broadcast installations, EcoBlend lends itself for use in a range of applications, from highly decorative FloroQuartz and FloroCryl floors, to heavy-duty FloroShop and FloroCrete Systems.

Hard-working, aesthetically versatile EcoBlend flooring fulfills today’s Sustainable Design mandate.  Exceptionally durable and long-lasting, this aggregate-filled floor requires less frequent replacement than typical commercial surfaces, decreasing the amount of material sent to landfills over time.  And because EcoBlend and other Florock Systems can help refurbish many existing floor slabs, the need for new concrete pours can often be alleviated.  At the same time, the company offers recyclable, earth-friendlier packaging options that help reduce waste.

In contrast to many environmentally safer products, EcoBlend is priced the same as standard (non-recycled) quartz aggregates, assisting not only in achieving LEED Certification, but also in easing the project’s budget.  Now there’s no excuse for not “going green”, when it comes to resinous flooring!

Local Florock Representatives are available nationwide to assist building and design professionals in choosing the best commercial and industrial flooring for their unique applications.  Email us, or call 1-800-FLOROCK (1-800-356-7625) to find a Representative near you.

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by Sophia on March 15, 2012  •  Permalink
Posted in Environment/ Regs, Technical
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Posted by Sophia on March 15, 2012

http://www.florock.net/blog/2012/03/15/save-the-environment-get-leeds-for-less

The Floroproof System Guarantee

It’s 4:30am on a Monday morning and your phone rings.  This can’t be good – it’s the facility where you recently installed a beautiful new industrial floor coating.  The Manager asks you to come out right away:   An area of the floor is “forming blisters”.   You groan and hop into your truck.

Capillary Action in Concrete*

What’s the cause? The delamination could be the result of any number of causes.  But, one common problem is Moisture Vapor Transmission (MVT).   In MVT, a phenomenon called “capillary action” causes moisture underneath the slab to migrate upward through the alkaline concrete toward the warmer and dryer surface above it.  Near the top, the concrete cap, or cream, acts much like a sponge, absorbing the moisture vapor from below.  Capillary action continues to move the vapor to the surface, where it condenses again into a high pH liquid that destroys the bond line of most epoxy coatings.

How often does this happen? With today’s suburbs expanding onto reclaimed and lower-lying land, higher water tables are becoming a fact of life for many parts of the country.  And growing urbanization, with its impervious hardscape construction, is forcing rain and snow runoff into unpredictable patterns as it seeks out ever smaller areas of absorbent soil.   This all contributes to the occurrence of MVT issues.

So, what’s the answer? The FloroProof System can help.  At Florock, we’ve put our 60 years in the flooring business to work and come up with a unique method of concrete analysis, followed by product selection and application based on test results.   When installed properly, the FloroProof System can keep floor coatings well-bonded, even in the presence of MVT.   We’re so confident, we guarantee it!

Ready to forego that early morning customer call?  Let’s work together for success!  Simply email us or call us at 1-800-FLOROCK (356-7625) to learn more about the FloroProof System & Extended Warranty.

Flooring Success!

5 Comments
by Sophia on February 10, 2012  •  Permalink
Posted in Environment/ Regs, Technical
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Posted by Sophia on February 10, 2012

http://www.florock.net/blog/2012/02/10/the-floroproof-industrial-flooring-system-guarantee

Celebrate the New Year with 2011 Pricing

It’s 2012 and change is in the air.  Everywhere, except when it comes to Florock pricing!  After taking inventory this week, Florock will reopen with the 2011 Price List intact for the coming year.

There’s talk of inflation, and industrial materials are certainly no exception.  So what’s Florock doing right?

“We try to maintain great relationships with our suppliers,” says Walter Szczerski, Florock Purchasing Manager. “We’re constantly negotiating the best deal and we take control of costs wherever possible.”

Buying in bulk, utilizing early payment discounts, maintaining carefully vetted backups for all suppliers, and assuming responsibility for inbound freight… It’s a delicate balancing act that pays off.

“It also helps to work closely with the Warehouse and Production Departments.  Timing is everything in this business,” explains Szczerski, who can be seen daily walking the raw material and finished goods warehouses, as well as the Florock factory floor.

The end result?  Florock Industrial Flooring prices remain competitive across the marketplace – at 2011 levels.

Need more details?  We’d love to hear from you!  Call us at 1-800-FLOROCK (356-7625) or email us.

1 Comment
by Sophia on January 3, 2012  •  Permalink
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Posted by Sophia on January 3, 2012

http://www.florock.net/blog/2012/01/03/celebrate-the-new-year-with-2011-pricing

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