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How GCs Choose Their Flooring Subs

As a Professional Flooring Installer, you enjoy getting calls from GCs.  But, hey, there’s a lot of competition out there!  How can you become a General Contractor’s regular “go to” flooring sub? Here’s what industry experts have to say:* Know who’s boss.  For the General Contractor, the Facility Owner is Priority One.   Treat the Building […]

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Plant Shutdowns – Become the “Great Communicator”

Getting that initial contract for shutdown flooring work can mean regular business for years to come.  But how can you be sure you’ll be invited back? Understanding your customer’s internal company dynamics can help! With big chunks of budget at risk, Facility Managers are under extreme pressure to have their tightly orchestrated plans go smoothly. […]

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Introducing FloroTallic

Watch out, decorative “stained concrete”, there’s a better floor in town!  Meet the latest Florock high performance innovation:  The FloroTallic System. Like popular “acid-stained concrete”, this new flooring provides a desirable multi-hued, dappled look.  But, that’s where the similarity ends! FloroTallic, as Compared to “Stained Concrete” . . .  Provides Superior Performance Choice of Florock […]

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Green Speed in Seamless Flooring

When your flooring project requires faster-curing, eco-friendly products, Florock® has the variety you’re looking for. But, which resin type is best for the job?  This handy guide to solvent-free, quick turn-around flooring products can help: Florock Systems meet USDA requirements, can be made with FloroSeptic Anti-Microbial Additive, and can contribute to LEED certification. With so […]

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New Floropoxy 4900 and 4905

Team Florock is proud to introduce 2 new Floropoxy 100% Solids Epoxy Systems – Floropoxy 4900 and Floropoxy 4905. Faster curing with the 2:1 mix ratio some professionals prefer, and field-tintable with Florock 100% Solids Colorants, these new systems are already gaining popularity. The chart below compares the two latest additions to the Florock line […]

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FloroChip “Mica” – a Sparkling Answer for Large Retail Floors

Changes in the economy have meant fewer brick-and-mortar bookstores for some communities.  Not so in Tennessee, where the privately-owned chain, McKay Used Books, CD’s, Movies, & More, recently opened their new Nashville store.  The location boasts an “eco-friendly parking lot”, along with the largest ever Florock® FloroChip “Mica” Flooring System.  The 2-story, 21,000 sq. ft. […]

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The “Ask a Flooring Question” Challenge!

Do you have a question about industrial flooring?  Any question at all? Maybe you want to know if different materials, like FloroCrete Urethane Concrete and FloroQuartz Epoxy Quartz floors, can be installed in layers over a single substrate?  Perhaps you’re looking for a solution to the MVT (Moisture Vapor Transmission) in that floor you just […]

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Florock in the Community

  “No man is an island” and the same applies to business – especially a company that’s been around as long as Crawford Laboratories, manufacturer of Florock® Industrial Flooring.  Celebrating its 60th year in the same South Side Chicago location, Florock is an integral part of the community. So when Team Florock members came across […]

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Save the Environment, Get LEED’s, for Less!

Construction Managers, Architects and Designers can earn USGBC LEED qualifications quickly and easily, by incorporating EcoBlend Systems high performance aggregate blends into their flooring projects.  With a recycled glass content of 25-33%, EcoBlend adds even more “green appeal” to Florock’s Zero V.O.C. and low emissions commercial flooring.  Available in grades suitable for trowel or broadcast […]

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The Floroproof System Guarantee

It’s 4:30am on a Monday morning and your phone rings.  This can’t be good – it’s the facility where you recently installed a beautiful new industrial floor coating.  The Manager asks you to come out right away:   An area of the floor is “forming blisters”.   You groan and hop into your truck. What’s the cause? […]

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